Leadership
Five imperatives of organisational change.
Posted On 10th May 2020

Jim Hemerling is a leader at Boston Consulting Group who has created a model for organizational change which brilliantly summarizes […]
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Leadership
The importance of keeping a balanced innovation portfolio
4th May 2020

Every new ground-breaking product and service, in the end, will become obsolete, commoditized and outcompeted by new and better solutions, products and companies; maybe best epitomized by Kodak. Ones an …

Leadership  / Marketing
How to calculate the return-of-investment on marketing efforts
12th May 2020

While measuring the true value and effect of brand building activities can be challenging, doing so is vital for organizations who want to understand the true ROI on their marketing …

Leadership
How digital technologies transform innovation
5th May 2020

The last 150 years advancement of technological innovation is unprecedented in human history. Just considering your grandparents. If they now are in their 90’s and grew up in the countryside, it …

Leadership
A guide to better negotiations.
15th May 2020

Even though you might not realise it, you negotiate something every day whether it is persuading your toddler to eat her spinach or convincing your spouse that buying the 60-inch …

Leadership  / Marketing
PERT vs. CPM in Waterfall planning
13th May 2020

In this post I discuss two foundational Waterfall project management approaches: Critical Path Management (CPM) and PERT, their differences, and why the CPM-method never should be used if a team …

Web Design
Why Bootstrap do not have a place in a professional web development workflow.
13th May 2020

Web development frameworks often are referred to as responsive frameworks, CSS-frameworks, or web-design frameworks—all which in this article are referred to as ‘development frameworks’ or simply ‘frameworks.’ Development frameworks have become …

Marketing
Knowing your Customer Lifetime Value and Customer Acquisition Cost; the key to efficient marketing planning
11th May 2020

Central to a successful marketing strategy is two vital concepts which need to be comprehended by all digital marketers: the Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC). The Customer …

Graphic Design  / Leadership  / Marketing  / Research
A call for an updated ethical frameworks accounting for today’s new methods of marketing and design.
11th May 2020

Today’s efficient methods of marketing grounded in neuroaesthetics and neuromarketing making it practically impossible for consumers to make sound judgments, demands new updated ethical frameworks with supporting strong legal systems. The …

Leadership
Going from analogue to digital and the McKinsey system of digital adoption.
12th May 2020

Helping the world’s largest organizations in digital transformation processes McKinsey & Company (2018)—arguably the world’s leading management consulting firm—have defined a system of six shifts for digital adoption which they …

Graphic Design
The moral dilemma of personalised design.
6th May 2020

Mark Zuckerberg famously told his team that “a squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa” (Zuniga Navajas, …

Graphic Design  / Research
The importance of research in a design process.
7th May 2020

This post discusses the importance of research in a design process and some of the research methodologies which can be used to create more efficient design. The key to creating great …

Graphic Design
No fluff for fluff’s sake, one of the most progressive web-designs published in recent years.
6th May 2020

Great webdesign is not about full-screen backgrounds and advanced animations. This post discusses why the Chinese artist Ai Weiwei’s bare-bone website represents one of the most progressive webdesigns published in …

Graphic Design  / Research
Cultural frameworks; the key to better design.
6th May 2020

To measure, operationalize, and to understand how culture is shared, interpreted and formed, researchers in the social sciences have constructed several models to categorize, measure, and quantify cultural values. This …

Graphic Design
Contradictions of the academics.
6th May 2020

In the academics, students are taught that copying even a sentence written by someone else without acknowledging the original author is a serious academic misconduct. For art- and graphic design …

Marketing  / Web Design
How important is a Google page-one listing for SEO?
3rd May 2020

How important is a page-one listing on Google, and should a top SERP-position always be marketers main priority? Data from the US-leading SEO-consulting firm Ignite Visibility (2017) (Fig 1, below) report …

Graphic Design  / Leadership  / Marketing
How to use the Kanban for efficient project management
12th May 2020

In this post, I give a short introduction to the Kanban as a tool for more efficient project management. Until the mid 1990’s, project management of marketing projects was mostly performed …

Graphic Design
A design strategy for logotypes.
12th May 2020

Creating a visual identity for any organization, brand, product or service, for me always begins with designing a strong logotype and/or brandmark. In this post, I discuss my process for …

Graphic Design  / Leadership  / Marketing  / Uncategorised  / Web Design
Why designers and marketers need to learn how to read and write code.
12th May 2020

To illustrate the importance of designers and marketers being able to read and write code, the website of a leading SEO-firm is assessed in this post. What I will show …

Graphic Design
Smith’s model of design research.
1st May 2020

Hazel Smith’s and Roger Dean’s model of design research shows the importance of having an open mind and to dare trying new directions in creative work, in research, in life. …

Featured  / Graphic Design  / Marketing  / Web Design
Can audience adapted web-design be used to communicate more efficiently to cultural diverse website vistor segments?
11th May 2020

This post discusses how the perception of web-design varies between cultures, the importance for designers in today’s global market to ascertain the needs and preferences of their target audiences, and …

Marketing
A simple model for keyword research.
13th May 2020

Keyword research is about recognising customer- and user intent for a product or service and the explicit words and phrases used by the target audience when they want to satisfy …

Graphic Design
Incentivized research and the importance of paying participants fairly for their time
14th May 2020

Large scale surveys is an essential part of academic research, but at the same time most universities prohibit incentivizing research participants which can make it difficult to recruit bodies of …

Leadership  / Marketing  / Web Design
Digital and traditional marketing, what’s the difference?
14th May 2020

This post gives a brief introduction to digital marketing, how it differs from traditional marketing, and why digital marketers need to have an understanding of current web technologies. The digital marketing …

Graphic Design  / Leadership  / Web Design
Goal driven marketing planning.
14th May 2020

Efficient marketing planning derives from short- and long-term organisational Objectives and Key Results (OKRs) communicated—not only to members of administration and management—but also to staff and external partners, such as …

Marketing  / Web Design
A crash course in app development methodologies.
14th May 2020

This post discusses the differences between responsive and web friendly websites, types of app development methodologies, and everything you need to know about sub-domains and whether you should publish your …

Graphic Design  / Marketing  / Web Design
Personas; the good, the bad and the ugly.
6th May 2020

Personas is an important tool for audience research. In this post, I explain what personas are, and common misconceptions in how to use them correctly. I also share my personal …

Graphic Design
Obey the giant and the Obama heritage.
7th May 2020

By the early 1990s, vinyl stickers with a two-tone silhouette of a viciously looking supervillain-alike character turned up on pretty much every big city-street corner in the US. The man …

Marketing  / Web Design
Responsive or mobile friendly;
what’s the difference?
12th May 2020

A number of studies show that loading speed is one of the most critical elements for the success of websites and apps. Both Nielsen (2017) and KissMetrics (2017), as an …

Graphic Design  / Marketing  / Web Design
Web personalisation: what it is, how it works, and to what price?
7th May 2020

This post discusses web personalisation from a digital marketing perspective, and some of the societal implications of a personalised web. Web personalization is an umbrella term for methodologies used to tailor …

Graphic Design  / Web Design
Test driven design; why it is important and how to do it.
5th May 2020

After almost 25 years working as a designer and creative director, I have learned the importance of testing every step of a design process and it never stops to surprise …

Graphic Design  / Marketing  / Web Design
Important considerations when creating design guidelines.
5th May 2020

Most larger agencies are great at creating inspiring design guidelines. The problem, however, is that guideline documents rarely account for the limited capacity of the teams who are supposed to …

Graphic Design
Exceptional design is not a design that everyone likes, but one that perfectly match the preferences of the culture for which it is created.
7th May 2020

Culture is one of the most complex words in the English vocabulary which not only elaborate over time but also has numerous definitions. A person’s subjective and objective cultures also …

Graphic Design  / Web Design
How to create a solid grid.
10th May 2020

A solid grid-system enables rapid production and helps to form consistent designs. It is, therefore, important that all designers take the time to learn how to create complete and mathematically …

Graphic Design  / Marketing
How to use design to win voters in political campaigns.
7th May 2020

In political marketing, micro-targeting and personalization of campaign messages have become well-established communication strategies. What I will show in this post, though, is that tailoring the visual design of political …

Web Design
Do graphic designers need to learn how to write code?
6th May 2020

There is a great debate about whether or not it is OK for graphic designers to use website templates in their work, and also whether graphic designers working professionally need …

Marketing
A cheat sheet to building strong marketing strategies.
12th May 2020

1. PROJECT DEFINITION & SETTING GOALS The first step in developing any market strategy, always, is to define organisational OKRs (objectives and key results), the corporate vision and mission—in addition to …

Marketing
How to build a viral campaign.
7th May 2020

In this post, I introduce the 's-model for virality' in social-media, and I also present two social-media-centered campaigns built on this model that has been shared by millions. As these …

Graphic Design
How the internet is changing the rules of typography and why designers need to adapt to this new paradigm of graphic design.
8th May 2020

This post discusses how the Internet affects typography, and why many traditional rules of typography do not apply on the web. It also explains why designers need to adapt to …

Graphic Design
Why you should stop using the computer when generating ideas, and why you should not.
7th May 2020

Paul Rand (1914—1996) is one of our time’s most influential graphic designers. You might not know him by his name but most certainly have seen his work, which includes the …

Graphic Design
Teaching code should be highest priority for schools of graphic design.
26th May 2020

Most universities invest heavily in tools to identify plagiarism and students found to have plagiarised work can expect a sharp reprimand or even suspension. At the same time, most universities …

Graphic Design
It’s not the designer who decides the meaning of his work.
8th May 2020

Like most people, you probably recognise the portrait of Cuban Marxist revolutionary Che Guevara made by Irish artist Jim Fitzpatrick in 1968, which is based on a photograph by Alberto …