Jim Hemerling is a leader at Boston Consulting Group who has created a model for organizational change which brilliantly summarizes […]
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Blog Archives
To survive in today’s fast-moving markets companies need to envisage the future and invent things for markets that do not yet exist in addition to keeping a balanced portfolio of innovations to secure market positions, revenue streams and profits: today, tomorrow and in the future.
While measuring the true value and effect of brand building activities can be challenging, doing so is vital for organizations […]
The last 150 years advancement of technological innovation is unprecedented in human history. Just considering your grandparents. If they now […]
This short guide presents a basic framework for efficient negotiations and is primarily based on leading research by the Harvard Negotiation Project (HNP) [2018] from which many of today’s leading authors of negotiation literature has borrowed their best ideas. Employing this framework in your next negotiation will help you prepare an efficient strategy, bargaining more efficiently and to build profitable, long-term business relationships.
In this post I discuss two foundational Waterfall project management approaches: Critical Path Management (CPM) and PERT, their differences, and […]
Why Bootstrap do not have a place in a professional web development workflow.
Posted On 13th May 2020
Web development frameworks often are referred to as responsive frameworks, CSS-frameworks, or web-design frameworks—all which in this article are referred […]
Knowing your Customer Lifetime Value and Customer Acquisition Cost; the key to efficient marketing planning
Posted On 11th May 2020
Central to a successful marketing strategy is two vital concepts which need to be comprehended by all digital marketers: the Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).
A call for an updated ethical frameworks accounting for today’s new methods of marketing and design.
Posted On 11th May 2020
Today’s efficient methods of marketing grounded in Neuroaesthetics and Neuromarketing making it practically impossible for consumers to make sound judgment demands new updated ethical frameworks with supporting strong legal systems.
Helping the world’s largest organizations in digital transformation processes McKinsey & Company (2018)—arguably the world’s leading management consulting firm—have defined […]
Mark Zuckerberg famously told his team that “a squirrel dying in your front yard may be more relevant to your […]
This post discusses the importance of research in a design process and some of the research methodologies which can be […]
No fluff for fluff’s sake, one of the most progressive web-designs published in recent years.
Posted On 6th May 2020
Great webdesign is not about full-screen backgrounds and advanced animations. This post discusses why the Chinese artist Ai Weiwei’s bare-bone […]
To measure, operationalize, and to understand how culture is shared, interpreted and formed, researchers in the social sciences have constructed […]
In the academics, students are taught that copying even a sentence written by someone else without acknowledging the original author […]
How important is a page-one listing on Google and should a top SERP-position always be digital marketers main priority?
In this post, I discuss how the Kanban can be used as a method for effective project management.
In this post, I briefly discuss my process for developing logotypes and brand marks in general and how I implemented this process in the work with creating the project logotype for ‘The Cultural Communication Project of Design.’
To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.
Hazel Smith’s and Roger Dean’s model of design research shows the importance of having an open mind and to dare […]
Can audience adapted web-design be used to communicate more efficiently to cultural diverse website vistor segments?
Posted On 11th May 2020
This post discusses how the perception of web design varies between cultures, the importance for designers in today’s global market to ascertain the needs and preferences of their target audiences and how different cultures have distinctive perception models of design.
Keyword research is about recognising customer- and user intent for a product or service and the explicit words and phrases used by the target audience when they want to satisfy that intent. This post present a simple but efficient model for keyword research.
Incentivized research and the importance of paying participants fairly for their time
Posted On 14th May 2020
This post discusses the importance of incentivizing research participants to enable large scale surveys which have become an important part of academic research enabling small research teams and even individual researchers to perform large scale studies that just a few years ago would have been out of reach for all but a small number of well-funded scholars.
This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
Efficient marketing planning derives from short- and long-term organisational Objectives and Key Results (OKRs) communicated, not only to constituents of administration and management but also to staff and external partners, such as agencies and freelancers.
This post discusses the differences between responsive and web friendly websites, app development methodologies and the concept of sub-domains from a technical and digital marketing perspective.
Personas is an important tool for audience research. In this article, I explain what personas are and common misconceptions in how to use them correctly. I also share a methodology in how to connect personas to personality type indicator frameworks like the Meyer-Briggs.
By the early 1990s, vinyl stickers with a two-tone silhouette of a viciously looking supervillain-alike character turned up on pretty much every big city street corner in the US. What did it mean?
This post outlines some of the main differences between the concepts of ‘responsive’ and ‘web friendly’ websites and why it is important for digital marketers to understand the difference.
This post discusses the concept of web personalisation, potential benefits of this methodology from a digital marketing standpoint and some of the implications of a personalised web from the perspectives of society as a whole.
After 20 years working as a designer and ten years as a creative director I have learned the importance of testing every step of a design process and it never stops to surprise me how often designs that I personally find really strong, about half of the times when performing usability- and perception tests, reveals serious problems. What I have come to learn from this is the importance of testing every major iteration of a design on an unbiased audience and never let my subjective opinion solely drive conclusions about a design.
Creating design guidelines for any organisation it is therefore vital to create, not only great designs that solves the business problems for which you are consulted to resolve, but also that you create a design strategy that will be easy for the internal team to follow also after you have left.
Exceptional design is not a design that everyone likes, but one that perfectly match the preferences of the culture for which it is created.
Posted On 7th May 2020
Cultural theorist Raymond Williams state’s culture as one of the most complex words in the English vocabulary which not only elaborate over time but also has numerous definitions. Culture also define how design is perceived and the culture of a target audience, therefore, always need to be accounted for in commercial design.
A significant part of my work as a creative director is to evaluate the work of designers and it never stops to surprise me how even some of the world’s largest agencies lacks fundamental knowledge of grid-based design which to a great extent can be blamed on the fact that the grid capabilities of Adobe InDesign is extremely limited and arguably quite useless.
In political marketing, microtargeting and personalization of campaign messages have become a well-established communication strategy. What I will show in this post, however, is that personolized design might be of similar importance to win voters in political campaigns.
There is a great debate among graphic designers about whether it is OK or not for graphic designers to use ready made website templates in their work and also whether all graphic designers working professionally need to have at least the basic skills in reading and writing code or if writing code is simply something that can be left to full-time web professionals. My view is that graphic designers should and in this article I explain why.
When building market strategies I have come to develop a model with some basic steps that have proven to work well in my marketing work for multinational brands and campaigns, as well as for small startups.
‘Going viral’ has become the holy grail for marketers and business leaders. However, not all brands and campaigns are suitable for social media and going viral sometimes can become a company’s worst nightmare.
How the internet is changing the rules of typography and why designers need to adapt to this new paradigm of graphic design.
Posted On 8th May 2020
This post discusses how the Internet affects typography, and why many traditional rules of typography do not apply on the […]
Why you should stop using the computer when generating ideas, and why you should not.
Posted On 7th May 2020
The question whether designers should or should not use the computer when creating and developing ideas is as old as the computer itself and always leads to heated debates in the graphic design academics. In ‘Conversations with students’, Rand argues that designers should use the pen and leave out the computer in the idea generation phase of design projects.
With a job market shifting from print to the web, it should be of highest priority for all educational institutions teaching graphic design that students learn the basics of coding for the web.
How an icon for radical Marxist revolution lost its meaning and became an item of fashion.
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