Web development frameworks often are referred to as responsive frameworks, CSS-frameworks, or web-design frameworks—all which in this article are referred […]
How important is a page-one listing on Google and should a top SERP-position always be digital marketers main priority?
To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.
This post discusses how the perception of web design varies between cultures, the importance for designers in today’s global market to ascertain the needs and preferences of their target audiences and how different cultures have distinctive perception models of design.
This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
Efficient marketing planning derives from short- and long-term organisational Objectives and Key Results (OKRs) communicated, not only to constituents of administration and management but also to staff and external partners, such as agencies and freelancers.
This post discusses the differences between responsive and web friendly websites, app development methodologies and the concept of sub-domains from a technical and digital marketing perspective.
Personas is an important tool for audience research. In this article, I explain what personas are and common misconceptions in how to use them correctly. I also share a methodology in how to connect personas to personality type indicator frameworks like the Meyer-Briggs.
This post outlines some of the main differences between the concepts of ‘responsive’ and ‘web friendly’ websites and why it is important for digital marketers to understand the difference.
This post discusses the concept of web personalisation, potential benefits of this methodology from a digital marketing standpoint and some of the implications of a personalised web from the perspectives of society as a whole.
After 20 years working as a designer and ten years as a creative director I have learned the importance of testing every step of a design process and it never stops to surprise me how often designs that I personally find really strong, about half of the times when performing usability- and perception tests, reveals serious problems. What I have come to learn from this is the importance of testing every major iteration of a design on an unbiased audience and never let my subjective opinion solely drive conclusions about a design.
Creating design guidelines for any organisation it is therefore vital to create, not only great designs that solves the business problems for which you are consulted to resolve, but also that you create a design strategy that will be easy for the internal team to follow also after you have left.
A significant part of my work as a creative director is to evaluate the work of designers and it never stops to surprise me how even some of the world’s largest agencies lacks fundamental knowledge of grid-based design which to a great extent can be blamed on the fact that the grid capabilities of Adobe InDesign is extremely limited and arguably quite useless.
There is a great debate among graphic designers about whether it is OK or not for graphic designers to use ready made website templates in their work and also whether all graphic designers working professionally need to have at least the basic skills in reading and writing code or if writing code is simply something that can be left to full-time web professionals. My view is that graphic designers should and in this article I explain why.