While measuring the true value and effect of brand building activities can be challenging, doing so is vital for organizations […]
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Customer Lifetime Value
Knowing your Customer Lifetime Value and Customer Acquisition Cost; the key to efficient marketing planning
Posted On 11th May 2020
Central to a successful marketing strategy is two vital concepts which need to be comprehended by all digital marketers: the Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).
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