This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
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Digital Marketing
This post discusses the differences between responsive and web friendly websites, app development methodologies and the concept of sub-domains from a technical and digital marketing perspective.
Keyword research is about recognising customer- and user intent for a product or service and the explicit words and phrases used by the target audience when they want to satisfy that intent. This post present a simple but efficient model for keyword research.
While measuring the true value and effect of brand building activities can be challenging, doing so is vital for organizations […]
Knowing your Customer Lifetime Value and Customer Acquisition Cost; the key to efficient marketing planning
Posted On 11th May 2020
Central to a successful marketing strategy is two vital concepts which need to be comprehended by all digital marketers: the Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).
A call for an updated ethical frameworks accounting for today’s new methods of marketing and design.
Posted On 11th May 2020
Today’s efficient methods of marketing grounded in Neuroaesthetics and Neuromarketing making it practically impossible for consumers to make sound judgment demands new updated ethical frameworks with supporting strong legal systems.
This post discusses the concept of web personalisation, potential benefits of this methodology from a digital marketing standpoint and some of the implications of a personalised web from the perspectives of society as a whole.
How important is a page-one listing on Google and should a top SERP-position always be digital marketers main priority?
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