While measuring the true value and effect of brand building activities can be challenging, doing so is vital for organizations […]
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A call for an updated ethical frameworks accounting for today’s new methods of marketing and design.
Posted On 11th May 2020
Today’s efficient methods of marketing grounded in Neuroaesthetics and Neuromarketing making it practically impossible for consumers to make sound judgment demands new updated ethical frameworks with supporting strong legal systems.
A significant part of my work as a creative director is to evaluate the work of designers and it never stops to surprise me how even some of the world’s largest agencies lacks fundamental knowledge of grid-based design which to a great extent can be blamed on the fact that the grid capabilities of Adobe InDesign is extremely limited and arguably quite useless.
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