This short guide presents a basic framework for efficient negotiations and is primarily based on leading research by the Harvard Negotiation Project (HNP) [2018] from which many of today’s leading authors of negotiation literature has borrowed their best ideas. Employing this framework in your next negotiation will help you prepare an efficient strategy, bargaining more efficiently and to build profitable, long-term business relationships.
This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
This post discusses how the perception of web design varies between cultures, the importance for designers in today’s global market to ascertain the needs and preferences of their target audiences and how different cultures have distinctive perception models of design.
To measure, operationalize, and to understand how culture is shared, interpreted and formed, researchers in the social sciences have constructed […]