While measuring the true value and effect of brand building activities can be challenging, doing so is vital for organizations […]
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Marketing Strategy
This short guide presents a basic framework for efficient negotiations and is primarily based on leading research by the Harvard Negotiation Project (HNP) [2018] from which many of today’s leading authors of negotiation literature has borrowed their best ideas. Employing this framework in your next negotiation will help you prepare an efficient strategy, bargaining more efficiently and to build profitable, long-term business relationships.
Knowing your Customer Lifetime Value and Customer Acquisition Cost; the key to efficient marketing planning
Posted On 11th May 2020
Central to a successful marketing strategy is two vital concepts which need to be comprehended by all digital marketers: the Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).
A call for an updated ethical frameworks accounting for today’s new methods of marketing and design.
Posted On 11th May 2020
Today’s efficient methods of marketing grounded in Neuroaesthetics and Neuromarketing making it practically impossible for consumers to make sound judgment demands new updated ethical frameworks with supporting strong legal systems.
How important is a page-one listing on Google and should a top SERP-position always be digital marketers main priority?
To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.
Keyword research is about recognising customer- and user intent for a product or service and the explicit words and phrases used by the target audience when they want to satisfy that intent. This post present a simple but efficient model for keyword research.
This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
This post discusses the concept of web personalisation, potential benefits of this methodology from a digital marketing standpoint and some of the implications of a personalised web from the perspectives of society as a whole.
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