How important is a page-one listing on Google and should a top SERP-position always be digital marketers main priority?
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SEO
To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.
Keyword research is about recognising customer- and user intent for a product or service and the explicit words and phrases used by the target audience when they want to satisfy that intent. This post present a simple but efficient model for keyword research.
This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
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